WIOP UK and Ireland
Your ingredient questions answered
We are often asked questions about the ingredients we use in our products. Afterall, it’s only natural to care about the products you use at home and put on your body.
Fragrances
Many people enjoy using fragranced products. To create them we only use high-quality ingredients that meet global standards set by the International Fragrance Research Association (IFRA).
Preservatives
Preservatives, as the name suggests, help keep things fresh. We use preservatives to help protect our products from bacteria, yeasts and moulds. Without them, our products could start to smell unpleasant, change colour or grow mould.
Silicones
Many of the things people say they like about personal care products – from the silky effect of hair conditioners to the smooth feel of roll-on deodorants– are made possible by silicones.
Plastic scrub beads
We stopped using plastic scrub beads in 2014 in response to concerns about the build-up of microplastics in oceans and lakes.
Search for fragrance allergens
A small number of people can become allergic to certain fragrance ingredients.
If you know which fragrance ingredient you’re allergic to, we can show you products that may be suitable for you to use. Simply select the ingredient and brand using the tool provided.
About allergies
Learn more about skin allergies and search for a suitable home, beauty or personal care product.
Discover more about allergies
Product safety and the environment
Our approach to developing safe products that meet regulations and keep our consumers happy.
Learn more about our standards
Ingredients glossary
Look up different ingredient types and why we use them.
Browse ingredients glossary