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VO5 Shampoo Plump It Up

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredients

Aqua (Solvent)

Dissolves substances or ingredients

Sodium Laureth Sulfate (Surfactant)

An ingredient which helps to clean or remove dirt and oil, creating foam when used with water

Cocamidopropyl Betaine (Surfactant)

An ingredient which helps to clean or remove dirt and oil, creating foam when used with water

Sodium chloride (Viscosity Controlling Agent)

Controls the density or thickness of a product

Parfum (Fragrance)

Provides a distinctive, pleasant smell

Citric acid (pH Adjuster)

Controls the acidity / alkalinity balance of products

Linalool (Fragrance)

Provides a distinctive, pleasant smell

PEG-20 Castor Oil (Emulsifier)

Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'

DMDM Hydantoin (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Disodium EDTA (Sequestrant)

Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.

Limonene (Fragrance)

Provides a distinctive, pleasant smell

Polyquaternium-10 (Hair Conditioning Agent)

Helps to improve the gloss, sheen and texture of your hair

Citronellol (Fragrance)

Provides a distinctive, pleasant smell

Hexyl Cinnamal (Fragrance)

Provides a distinctive, pleasant smell

Sodium benzoate (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Benzyl Salicylate (Fragrance)

Provides a distinctive, pleasant smell

Benzyl alcohol (Fragrance)

Provides a distinctive, pleasant smell

Butylphenyl Methylpropional (Fragrance)

Provides a distinctive, pleasant smell

Magnesium Nitrate (Hair Conditioning Agent)

Helps to improve the gloss, sheen and texture of your hair

Sodium hydroxide (pH Adjuster)

Controls the acidity / alkalinity balance of products

Argania Spinosa Kernel Oil (Botanicals)

Ingredients from herbs, roots, flowers, fruits, leaves or seeds

Persea Gratissima Oil (Skin Conditioning Agent)

Helps to make your skin feel soft, smooth and supple.

Prunus Armeniaca Kernel Oil (Botanicals)

Ingredients from herbs, roots, flowers, fruits, leaves or seeds

Simmondsia Chinensis Seed Oil (Botanicals)

Ingredients from herbs, roots, flowers, fruits, leaves or seeds

Vitis Vinifera Seed Oil (Botanicals)

Ingredients from herbs, roots, flowers, fruits, leaves or seeds

Hydrolyzed Collagen (Hair Conditioning Agent)

Helps to improve the gloss, sheen and texture of your hair

Hydrolyzed Elastin (Hair Conditioning Agent)

Helps to improve the gloss, sheen and texture of your hair

Methylchloroisothiazolinone (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Isopropyl alcohol (Viscosity Controlling Agent)

Controls the density or thickness of a product

Sodium acetate (pH Adjuster)

Controls the acidity / alkalinity balance of products

Magnesium chloride (Viscosity Controlling Agent)

Controls the density or thickness of a product

Methylisothiazolinone (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Phenoxyethanol (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Potassium sorbate (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Salicylic Acid (Preservative)

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Helianthus Annuus Seed Oil (Botanicals)

Ingredients from herbs, roots, flowers, fruits, leaves or seeds

Rosmarinus Officinalis Leaf Extract (Botanicals)

Ingredients from herbs, roots, flowers, fruits, leaves or seeds

PPG-12 (Viscosity Controlling Agent)

Controls the density or thickness of a product

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