VO5 Straightening Lotion (Smoothly Does It)
To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.
We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.
All product names which include a date (month and year) are no longer manufactured.
Ingredients
Aqua (Solvent)
Dissolves substances or ingredients
Polyquaternium-28 (Film Former)
Helps provide a smooth, consistent coverage when applied
Cyclopentasiloxane (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Amodimethicone (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Caprylic/Capric Triglyceride (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Cetyl Alcohol (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Stearamidopropyl Dimethylamine (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Cyclohexasiloxane (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Polyquaternium Crosspolymer-3 (Viscosity Controlling Agent)
Controls the density or thickness of a product
Dimethicone (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Glycerin (Humectant)
Helps to retain water in a product, in hair or the top layers of skin
Phenoxyethanol (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Paraffinum Liquidum (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Parfum (Fragrance)
Provides a distinctive, pleasant smell
Aspartic acid
No glossary
Distearoylethyl Dimonium Chloride (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
PVM/MA Copolymer (Emulsion Stabiliser)
Prevents a mixture from separating and helping to increase a product's shelf life
DMDM Hydantoin (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Cetearyl Alcohol (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer (Film Former)
Helps provide a smooth, consistent coverage when applied
Sorbitan Oleate (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Limonene (Fragrance)
Provides a distinctive, pleasant smell
Trideceth-6 (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Caprylyl Glycol (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Hexyl Cinnamal (Fragrance)
Provides a distinctive, pleasant smell
C11-13 Isoparaffin (Solvent)
Dissolves substances or ingredients
Sodium hydroxide (pH Adjuster)
Controls the acidity / alkalinity balance of products
Butylphenyl Methylpropional (Fragrance)
Provides a distinctive, pleasant smell
Linalool (Fragrance)
Provides a distinctive, pleasant smell
Butylene Glycol (Humectant)
Helps to retain water in a product, in hair or the top layers of skin
Iodopropynyl Butylcarbamate (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Benzyl Salicylate (Fragrance)
Provides a distinctive, pleasant smell
Lecithin (Emulsion Stabiliser)
Prevents a mixture from separating and helping to increase a product's shelf life
Hydroxycitronellal (Fragrance)
Provides a distinctive, pleasant smell
Citronellol (Fragrance)
Provides a distinctive, pleasant smell
Coumarin (Fragrance)
Provides a distinctive, pleasant smell
Geraniol (Fragrance)
Provides a distinctive, pleasant smell
Polysorbate 20 (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Hydrolyzed Keratin (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Benzyl alcohol (Fragrance)
Provides a distinctive, pleasant smell
Ascorbic acid (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Panthenol (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Tocopheryl Acetate (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Biotin (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Citric Acid
No glossary
Niacinamide (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Potassium sorbate (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
